lucie duchêne

info

cv        

Le Centquatre Paris


aim. 
Redesign of the visual identity of the 104 in order to highlight the versatility and youth of the institution.
Le Centquatre Paris is a dynamic and contemporary institution established in 2008 to provide a vibrant space for the arts, performances, and community engagement. This venue was designed to be a hub for creative expression, drawing people from diverse artistic backgrounds and fostering a collaborative spirit. Through this re-branding project, my goal was to highlight the institution’s versatility and energy, amplifying its appeal to a younger, forward-thinking audience of creators, artists, and performers. I focused on showcasing its multifaceted nature, positioning Le Centquatre as a welcoming environment where innovation thrives and artistic exploration flourishes.
context. 
Design of Communication course, Parsons Paris Fall 2024.
softwares.
Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Adobe AfterEffects.
november 2024.

Logo animation


Logo design

This logo render design combines analog and digital elements creating a balanced blend. By using neon pink and a subdued red, I aimed to convey a sense of vibrancy and liveliness that captures the energy at the core of Le Centquatre. This choice of mixing mediums also emphasizes my take on the institution’s versatility and youth, allowing it to appeal to a wide range of audiences and celebrate both tradition and innovation.



The secondary logo was created following the same foundational principles as the primary logo, maintaining consistency in aesthetic and brand identity. This iteration was developed to provide a more versatile, graphic option, allowing for use in patterns, and other ephemeral materials.




Programme cover & back




Festival invitations




Festival posters





Social media content





Physical Matter
projects -- 1 flou&detail, 2 numéro magazine, 3 untitled, 4 printing nature, 5 relational process, 6 le centquatre paris, 7 pensées d’amour, 8 typography, 9 le touché, 10 fragile bounderies, 11 anti-fashion research.